Top Tips For The best Email Sequences
Having worked as a sales representative for multiple tech start-ups, I can’t even begin to illustrate the value of sending email sequences that sell. Automated emails are fantastic because they drastically reduce the workload for a sales representative, nonetheless these days, everybody can empathise with discovering a range of email sequences lurking in their inbox on a daily basis that just irritate us because we have to click two buttons to get rid of them!
Not nearly enough business owners invest the time and effort in developing effective email sequences that essentially sell their product. Designing effective email sequences is both a science and an art, and if done competently, can produce fantastic results. Having hundreds of prospective customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s four tips on how to produce a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very relevant when it involves email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will find so if it’s not compelling enough, they just won’t open it. Obviously, the subject lines of an email are critical when it comes to conversion rates. Here are a couple of stats which showcases their importance:
One-third of email recipients will open an email based entirely on the subject line
Nearly 70% of email recipients will determine if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between four to seven words in the subject line.
The secret to prosperous subject lines is solving your prospects problems in as little words as possible. For instance, effective subject lines include, “Common questions about university”, “Common questions about the housing market”, etc. Think about your prospects problems and target your subject lines to solve that problem concisely. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
When a recipient has opened an email, it’s integral that you deliver a value proposition in the context of their problem straight away. Forget beginning the email with your name and job title; you want to give your recipients a good reason to keep reading the email. So, start your email with some information they can relate to, like company news or their reaction to an event via Facebook or an online blog, then get into the value proposition in the 2nd and 3rd sentences.
Your value proposition should be constructed like this:
I have an idea about [problem/pain-point] and I’d love to have a minute to talk with you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.
I recently worked with another company with [positive benefit]. Is this something that would be valuable for [company name]?
It’s imperative that you get to the point immediately and keep the content focused on the needs of your prospect.
Tip 3 – Dump the mundane ‘Welcome Email’
If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no value or offerings? It’s basically dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The truth of the matter is that even a terrific first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I highly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an effective follow-up email will remind them that you’re here to help them in whatever problem they have. You have to make sure that your follow-up emails also feature your value propositions, and additional information that is informative to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly encourage using this application to support you with your email sequences.
The value of generating effective and actionable email sequences can have a dramatic affect on your conversion rates and sales. There are many factors that you ought to consider when crafting your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely worthwhile in consulting with digital marketing specialists that can help you. Contact the team at Internet Marketing Experts Albury today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsalbury.com.au.