SEO Company Albury – Beware the SEO Traps.
SEO Agencies in Albury may all seem the very same, but if you get enough awareness you can protect yourself from falling into traps.
Many years ago when I was discovering the worth of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular firm was popular in the media as one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high on the first page of Google, around a range of keywords. I was excited and money began to come in every day from online sales. I remember asking the owner of the business one day what would happen if I stopped paying the $1,500 per month. He replied, then you would go back to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very unpleasant about that idea, but the money was rolling is so hey, what was the trouble? And I am sure that lots of Albury business would definitely have done the same thing.
One day I will certainly never forget I did my usual keyword search and my website was gone. I was no longer ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still absolutely nothing, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was bad. In a state of panic I called my SEO Company and asked what the hell had been done. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer afterwards I stopped paying $1,500 per month to be on page 4. I felt I could handle that page on my own.
For those of you from Albury that know a bit regarding the history of SEO, my website had been subject to a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google changed the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Albury, I am a fervent believer that if you must know the fundamentals of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you really don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses trashy and outdated techniques. Even if you 100 % outsource your online marketing you still should know what’s going on. Never lose sight of the fact that it’s your small business, your livelihood.
Keeping that in mind, here are a few questions for you to ask when searching for a Albury SEO Company.
- Does the SEO firm have the capacity to do all elements of web design and coding?
- Will they also evaluate your competitors’ sites and businesses to establish which sites in your industry are doing well and why?
- Does the SEO Company have content writers in-house?
- Does the SEO Company have a link tactic for your site?
- Does the SEO Company handle your social media tactic?
- Do they include AdWords/Pay Per Click (PPC) management as a section of their plan?
- Is the SEO Company seeking to understand your sales process?
- How do they deal with reporting and communication?
- Do they advise you quick-fix promises?
If you are looking for a few suggestions and pieces of advice that will really help you to save some effort, time, and even a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer every one of your questions. Contact Internet Marketing Experts Albury on 1300 595 013 or visit, www.internetmarketingexpertsAlbury.com.au.