Google AdWords Management Albury – Do people actually take notice of your ads?
Google AdWords Management is a necessary part in any SEO and Advertising and marketing campaign because if you just leave your ad alone after creating it, you will certainly not be flexible enough to actually get the outcomes you seek.
Far too many business simply dabble with Google AdWords, spend $5 on a pathetically created ad, and after that leave it in the vain hope that it will create some new business for them. If you are a company in Albury (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really basic ideas that will really help you to visualise and keep an eye on a successful ad campaign.
True Meaning of AdWords – learning all functions.
There are in fact 2 versions of AdWords. It may appear a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have become aware it yet. So the first version is traditional AdWords, and then there is AdWords express. If you are a local Albury business then odds are that you would have been prompted at the start of signing up for AdWords to run an ad campaign through express (it assesses the size of your company from your web page and makes a recommendation) if this is the case, I want you to try to find the regular AdWords and start making use of that because it is much more dynamic and has amazing features like more precise targeting so you can reach your Albury customers more properly. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can locate classic AdWords by just looking for AdWords and following the prompts, but bear in mind that the two systems don’t share campaigns. This means that if you have begun an ad with Express, you won’t have the ability to see it in the other program.
$5 will never ever see any real results– and not just due to the fact that results cost more, but because you have to have a larger campaign so as to actually see the effective aspects, and the not-so-successful parts. A good way to determine a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the cost slider to find out the rough cost that you should be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, sometimes you just should consider how much you are willing to lose, and just need to take a little gamble. Whether it is $50, $100 or $500, often in business you must have a bit of a leap of faith to see what will work for you.
Monitoring your ad.
This is the step that far too many people forget because they don’t see that you get metrics from a campaign. You can in fact measure and watch to see the number of people interact with it, when this interaction happens, and how much it is costing you each time. So why keep track of this? Well it will make sure that you are discovering what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at the very least 5 days to allow it settle into a routine– because often ads will get a big rise at the start that gives you false assumptions about its success. So pay attention to it and don’t be afraid to start again with new ideas.
So why should you rely upon my advice? I am actually the CEO of Internet Marketing Experts Albury, and I have worked in this business extensively. I have started by operating a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a really successful SEO agency that specialises in many areas including Google AdWords management. So If you are trying to find more information about what to look for in a successful Google AdWords campaign, or need to talk to an SEO agency to increase your business even further, then phone us on 1300 595 013 or visit our website: www.InternetMarketingExpertsAlbury.com.au.