Author: Charles

Top Benefits of Pay-Per-Click Advertising

There is a variety of online marketing strategies that can assist websites in increasing their traffic, brand awareness, and conversion rates. Among the best internet marketing techniques is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to enhance your organic search results listings. Whilst SEO has proved to be very effective, it takes a good quantity of knowledge, time, and money to see fruition.

 

What if you want to see results instantly? Regardless if your website has recently been published or you’re a small business that can’t contend with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an ideal tool that can assist you by positioning your ads in front of consumers who are actively seeking for your products or services.

 

In short, PPC is an advertising model used to grow traffic to websites. Website owners construct ad campaigns with certain targeting metrics and essentially pay Search Engines every time their ad is clicked. PPC ads are usually created through Google AdWords or Bing Ads and are situated at the top of SERP listings before any organic results. The advantages that many websites receive from this sort of advertising is invaluable, so here are the top benefits of PPC advertising for your business.

 

Measurable Results

Among the top advantages of PPC advertising is the opportunity to measure and monitor your results in real-time. Whether you set your daily budget to $4 or $40, there are a wide range of high level performance indicators that can be assessed, for instance impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics allows website owners to effortlessly analyse the overall performance of their campaigns and quickly make alterations where needed to maximise performance. In contrast to other advertising channels, PPC allows you the freedom to customise and track metrics in each campaign and monitor success depending on your advertising objectives.

 

Fast Entry

PPC makes it possible for any kind of business to start their advertising efforts quickly and conveniently, without delivering too much risk with the ability to set a maximum daily budget. While SEO is a very efficient strategy, it normally takes many months to experience results so if you’re a new business that wishes to grow traffic and brand awareness quickly, PPC is ideal for you. Developing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to attract new leads and customers by featuring ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising makes it possible for you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers based upon keywords, location, interests, and the times and days you prefer to display them, empowering websites to spend their advertising budget only on their niche market. Websites can then evaluate the metrics that were used in conversions and strengthen their future campaigns based upon this feedback. Advertisers typically take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their individual target market.

 

Valuable Data

Having the ability to export the results of an advertising campaign and assess particular metrics provides websites with valued data which can be used in other marketing methods. Along with this, websites can easily find impression, click, and conversion data for every keyword or phrase used in their ad campaigns which considerably assists in their SEO efforts. PPC also enables websites to discover data about their competitors by employing 3rd party tools such as SpyFy and KeywordSpy, enabling them to establish a profile of their competition and what market share is attainable.

 

As you can see, PPC is a highly effective marketing tool that is appropriate for all kinds of organisations. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data obtained from real-time results provides invaluable feedback to improve future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

 

If you need any advice in building your PPC ad campaigns, phone Internet Marketing Experts Albury on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsalbury.com.au

 

This Is Why Your Content Marketing Isn’t Performing (And Ways To Fix It!)

In today’s demanding environment of internet marketing, there’s no doubt that content is king. Content is pretty much everywhere and folks love consuming it! It should come as no surprise that content is at the hub of most marketing methodologies, with somewhere around 94% of small companies focussing their efforts on content marketing. Having said this, with almost all businesses now centralising their marketing initiatives on content, it’s becoming ever more tricky to stand out from the crowd and make your content marketing interesting and powerful.

 

Have you attempted content marketing only to find that you’re not getting the desired results? Well, you’re probably one of many companies that are in the same boat. Don’t lose faith though, there’s no doubt that content marketing is among the most effective ways of developing your customer base. So, here are four reasons why your content marketing might not be working and importantly, ways to fix them!

 

  1. You don’t have a strategy

 

Similar to any investment, if you don’t have a strategy and set KPIs to quantify results, how can you possibly improve? Uploading blogs and sending tweets are fantastic, but if you don’t have any targets then you’re just aiming in the dark. If you want to create meaningful content that users will engage with, you must have a clearly-defined strategy that should align with your business goals.

 

Whether you wish to increase brand awareness, website traffic, or conversion rates, your strategy should include KPIs alongside short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your audience, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not original

 

With the sheer amount of online companies in today’s times, it’s crucial that your content is distinct from others. Too many businesses will construct content without inspecting the landscape and subsequently generate content that merely gets lost in the crowd. Your content should be intriguing, fun, and most importantly, offer value to users by supplying solutions to usual pain-points in your niche. Alongside this, different types of content suit different communication methods, so consider the most effective ways you can accomplish this, either through infographics, videos, diagrams, or even just thought-provoking or exciting text.

 

  1. You don’t advertise your content

 

One of the greatest errors that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve crafted the most ground-breaking article the planet has ever seen, who will see it if they don’t know it exists? For you to thrive with your content marketing, it’s very important that you advertise your content through all available channels, including:

 

Social networking sites (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your niche.

Submitting it as a guest post to bloggers in your market.

Featuring links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content comprises a hefty portion of your SEO, so it’s critical that your content is SEO friendly and never use black hat tactics to try to improve results. Keyword stuffing is a popular mistake that businesses will make in their content creation, coupled with using the wrong keywords, duplicate content, and not optimising their meta tags.

 

Do some probing to identify the most desirable keywords that your target audience would use to find your content. At the same time, use meta tags to your benefit to entice more viewers to your blog. Search engines always intend to deliver the best content to users, so if your content is beneficial then other sites will link to it, increasing the possibility of gaining more high-quality, trusted links from relevant businesses.

 

At the end of the day, there can be hundreds of reasons why your content marketing isn’t giving you the intended results, however the aforementioned points should address most of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your target market, your competition, and your keywords, and construct interesting content that your users will naturally engage with.

 

If you’re about to give up on content marketing because of substandard results, get in touch with Internet Marketing Experts Albury who will be able to point you in the right direction. Call 1300 595 013, or alternatively visit our website for further information: http://www.internetmarketingexpertsalbury.com.au

 

SEO Tactics To Forget About in 2018

 

 

In today’s competitive marketplace of digitalisation and globalisation, it’s crucial for organisations to take advantage of online strategies and techniques that escalate their exposure to customers that are actively searching for their services or products. Search Engines are undeniably the most influential programs that will have a bearing on your online visibility, and therefore your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (S

 

EO), therefore, is used extensively by most websites to enhance their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

SEO can be an exceptional investment that will grow your exposure and conversion rates, or if used inaccurately, can harm your rankings and visibility, thus having the opposite effect. The dilemma with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with current SEO trends. SEO techniques that worked last year may not necessarily be successful this year, and well-known SEO techniques from five years ago may result in your website being penalised today.

Instead of reviewing the top SEO techniques that website owners should be committing to, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be utterly forgotten in 2018.

1. Keyword Stuffing

Keyword stuffing is a standard mistake that many website owners make to try to increase their SERP results. Keyword stuffing is fundamentally the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can promptly detect how many times a keyword has been utilised and will penalise websites for unnecessary keyword stuffing. As opposed to keyword stuffing, website owners should focus their efforts on the sub-topics and related information behind the keywords/phrases themselves.

2. Aggressive Link Building

Link building has been a common SEO tactic since the beginning of SEO, and its proficiency as an SEO tactic has advanced dramatically since then. Even though link building is still among the leading three SEO tactics in 2018, aggressive link building will certainly result in your website being penalised. Google weighs links strongly as a ranking indicator due to the fact that links are a public promotion which correlates with valuable information on a website.

Aggressive link building occurs where links are extracted in an irregular way. Examples of this is where links are stationed in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will lead to penalties for a website and should be discontinued, instead being replaced with a link building strategy that is more user-focused and marketing based.

3. Excessive Internal Links

One outdated SEO tactic that many individuals still believe to be effective is excessive internal links. There is a frequent misconception where websites that contain a large amount of links to other pages within the website will assist their SERP results. The motive in doing this is to increase a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.

4. Not Identifying Technical Issues

The backend of a website plays a critical role in SEO, so it’s important not only to ascertain any technical problems that may harm your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just published an update regarding SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most common technical problems that impact most websites today are:

Slow loading page times
Mobile errors
Duplicate content
Improper redirects
Unintentional blocked pages

5. Not Optimising Images

One of the most ignored SEO tactic that will assist your SERP rankings relate to the images within a website. Optimising your website for image search is an effective way to enrich your SEO, and this can be done largely with the image filename and alt attribute. As an example, rather than supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. In addition, a typical mistake with images is keyword stuffing the alt attribute.

There’s no doubt that a competent SEO strategy will improve a website’s SERP rankings and exposure, however due to many websites abusing SEO techniques in years gone by, Search Engine’s SEO algorithms are constantly changing and it’s imperative to keep up with these changes to succeed in today’s online marketplace. If you require any guidance with your SEO strategy, or simply haven’t updated your strategy in the last several years, speak to Internet Marketing Experts Albury on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsalbury.com.au

An Idiots Guide To Twitter – What To Know and Understand

Are you new to social networking and want to learn the fundamentals of one of the best platforms in the world? Well, you’ve come to the right place! Twitter is a social networking service where somewhere around 330 million users interact with one another through short messages of up 280 characters. Right now there’s close to 6,000 tweets being sent through the web every second, differing from standard text messages to images, videos, gifs, memes, and even more. Twitter is among the most in demand social networking sites and is quite different to other social networking giants like Facebook and Instagram.

Twitter is a platform where members offer a range of information; from news, politics, jokes, or just general thoughts about ambiguous topics! Instead of having a circle of friends like Facebook, Twitter is dependent on followers (not always friends) so not only can you interact with friends, but also your favourite sport stars, journalists, and politicians alike. Everything you publish on Twitter is available publicly for everybody to find, but don’t panic, you can easily alter your preferences to private if you wish to.

 

The first step in understanding Twitter is to be aware of the basic terms and lingo used. The following lists the most frequent vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another person

Feed – The list of tweets you’ll find on your homepage from individuals that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other members in a tweet (e.g. @EAGames). Any member mentioned in a tweet is notified, being a practical way to connect with other users publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either elect to accept DM’s from all users or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can locate tweets from all users that mention a specific hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or go to www.twitter.com and hit the signup tab. The full name you enter will be your display name, but this can be altered as frequently as you want. Select a username (or handle) so members can mention you by typing the @ symbol before your username. After you’ve typed in your phone number for verification purposes, selected an avatar, and developed a quick bio about yourself so others can see your hobbies and interests, you’re all set to go!

Joining the Twittersphere

As mentioned earlier, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other individuals of which you’re a fan. Once you’ve subscribed, Twitter will provide a standard kind of setup wizard to help you start, for example suggesting some people that you may be interested in following. You can grant Twitter permission to explore your contacts list to look for any of your friends that are already using Twitter. Following friends and other users is particularly simple, and once you’ve started following certain users, Twitter will continue to provide recommendations for other users to follow based upon the kinds of users you’re currently following. All the tweets of your followers will show up in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it fulfills Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click the ‘Compose New Tweet’ button and you can Tweet text, photos, videos, images, gifs – a whole range of different media that can be uploaded via your device. Remember though, videos can only be a maximum of 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is fantastic!

Once you’ve understood the basics of Twitter, the world is literally at your fingertips! You can keep up to date with the most recent trends, be the first to view viral posts, and communicate with your friends and favourite personalities in a simple and user-friendly platform.

Once you’ve got started using Twitter, the rest will fall into place naturally, so why join the Twittersphere today? If you need any help with getting started on Twitter, simply reach out to Internet Marketing Experts Albany on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsalbany.com.au

 

What Are The Top Organic SEO Ranking Factors For A Website?

 

If you’ve just produced your first website and are interested in the ways in which you can improve your organic search results, then you’re certainly on the path to success. SEO is one of the most influential marketing tools simply because it helps you to get your message in front of interested consumers that are directly seeking your services.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s remarkably elaborate and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are designed equally, so you can target the most vital variables that will have the best effect on your SERP listings.

It is very important to understand that the weight of each variable changes gradually, so Google will place more importance on certain variables based upon user behaviour and how Google perceives it can maximise the user experience. With this being said, many of the leading organic SEO ranking elements have been in the same spot for a few years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to boost website traffic, customer engagement, and ultimately sales.

  1. Content

A great priority is put on content because Google intends to rank the most relevant websites at the top of its search results . The recent Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is a great start. In addition, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has assessed the top 10 search results and identified that the top positions contain content that is around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most important variables in SERP listings given that the more links there are to your website from reputable sources, the more trusted your website is regarded. The other side of the coin rings true also though, so be careful not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value in time as Google searches for new ways to assess websites, but for the time being, link building is still the best indicator of relevancy and credibility.

  1. Mobile Optimisation

With more users now searching from mobile devices than computers, there has been a substantial shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which points out that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better get started but be careful not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a pivotal factor for mobile optimisation, so aspire to have mobile pages loaded within two seconds to make sure your website is genuinely ‘mobile-friendly’.

  1. Other Technical Elements

There are lots of other technical variables that will greatly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Likewise, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other aspects such diverse and organic backlink anchor text and less on-page ads and pop-ups will also improve your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually adjusting, meaning that SEO techniques are constantly changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a smooth mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be unproductive, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any help in how to properly execute any of the above SEO methods, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Albury by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsalbury.com.au