Social Media Marketing – Say More On Twitter
The day has finally come where Twitter users can voice their annoyance with the 140 character limit in more detail, now that Twitter has formally verified that they have raised the character limit to 280 per Tweet!
The social networking platform, which was launched in 2006, grew aggressively to become one of the most stylish social media platforms around the world, however recent declines in growth prompted the social media giant to make some adjustments. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is widely distinct to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send nearly 6,000 Tweets per second.
Despite the 140 character limit that truly defined the social networking service, Twitter disclosed on November 7 that they want every user around the globe to ‘easily’ express themselves on Twitter. After performing a series of tests over the past couple of months, Twitter determined that they wanted to expand the character limit, but only where needed. Countries like China, Japan, and South Korea will remain at the 140 character limit, simply because there’s no demand for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English however, experience jammed Tweets with 9% of English Tweets hitting the previous 140 character limit.
So, why the change?
After performing a number of tests to specific users, Twitter gained valuable results and believed the 240 character limit would be favourable for the majority of users. Due to the fact that 9% of English users were hitting the 140 character mark, many would need to spend time cropping their Tweets to make sure they didn’t have to send several messages. Further, users would now have the ability to readily fit their thought and feelings into a single Tweet, so they could say what was on their mind and send them faster than before.
The question is, what impact will this have for digital marketers and SEO consultants? Here are a few alterations that they can expect to see.
Since Twitter expanded the character limit, users have encountered a higher level of responses which produced more followers. Certainly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The increased character limit means that users will have smaller threads of conversations, since they can fit more content into a single message. Users with long threads of conversations stated that it can often be challenging to follow and respond to. Moreover, brands are enjoying the longer Tweets as it allows them to fit more comprehensive information into a single Tweet which creates higher engagement rates.
Increases customer communication
With the surge of firms using social media as a channel to manage customer service issues, customers can now express an issue in more detail on Twitter which is beneficial for both the customer and the business, as communication is substantially improved. Previously, many users would have looked to other platforms like Facebook to report customer service issues given that the character limit was too restraining.
Longer Tweets means that enterprises can enrich the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would commonly have to use other social media platforms if they wanted to get creative, however brands can now successfully use longer text to their advantage by reaching out to their audience on a more personal level.
Even though some users have argued that the increase in character limit by Twitter makes them more comparable to other social media sites, the clear majority of users appear to be very satisfied with their latest update. Nothing is set in stone in social media, as making changes to stay up to date with shifting user behaviour is vital for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you need any guidance about how your enterprise can leverage the increased character limit to your advantage on Twitter, simply talk with Internet Marketing Experts Albury by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsalbury.com.au