An SEO Quick Fix Guide You Can Do TODAY
SEO is regarded by many to be a magical creature with fantastic powers. Understanding clearly how SEO works and all the different ways to improve your website’s SEO score can be very complicated and time-consuming. Nevertheless, it is a significant ingredient of any internet marketing plan and will essentially make or break a firm in some markets. Many industry experts consider SEO to be among the most beneficial forms of advertising, so continuously improving your SEO should be a priority if you intend to increase your website visitors and earnings.
It’s difficult to keep up to date with SEO best practices and standards because they change regularly, so it’s often advised that you seek expert advice regarding your SEO and online marketing strategy. At the same time, there are some quick and simple ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some useful ways to improve your SEO today.
Content is King
When it comes to SEO, content is king. So, make sure that you have high-quality, well-written and original content that is relevant for your target audience. Updating your content often is also critical so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always very good for SEO because new content is continually being added and search engines love spotting new content and will increase your rankings if this happens frequently.
Ensure You Have a Flat Website Architecture
Your website architecture is fundamentally the organisation of all the different webpages on your website. A sizeable component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the info they’re searching for. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are valuable components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in working out the relevancy to a user’s search. Take note, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to make sure that it is relevant. Each meta title should consist of a primary and secondary keyword that is relevant for that webpage, coupled with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will trim your meta title which looks untidy and unprofessional. Having high-quality and meaningful meta titles are essential in optimising your web pages for SEO.
Meta descriptions are basically concise outlines of the content of the web page. Even though meta descriptions don’t exclusively influence ranking algorithms, they are still meaningful as search engines will often times use the summary in search results snippets when they believe a web page’s meta description effectively portrays the content of the web page. Unique and accurate meta descriptions consisting of keywords will help improve your click-through rates (CTR’s) and website visitors, which will ultimately lead to increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no needless strings or parameters including key phrases in any of your URL’s. You can quite possibly identify with this if you’ve ever clicked on a really long hyperlink. If so, then you’ll most probably agree that they look messy and unprofessional. If you’ve designed your website using WordPress, then it will systematically produce a simple and clean URL structure for you, so you don’t need to fret about it!
Moreover, if you’re utilising another website platform and you already have a well established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and therefore your SEO value. Digital marketing professionals will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this position, then speak to the team at Internet Marketing Experts Albury on 1300 595 013 or visit their website: http://www.internetmarketingexpertsalbury.com.au